Bay Area News Group’s Mobile Journalism Lab
Will Drive Audience Engagement
Will Serve Oakland Tribune, Contra Costa Times and San Jose Mercury News Audiences
The Bay Area News Group’s Mobile Journalism Lab – dubbed the “MoJo” by staff – is fitted out to provide classroom-style seating for six students and two instructors and includes a pop-out tent, tables and chairs to provide additional space for media lab events. Outfitted with multiple WiFi hotspots to support up to 40 connected devices, the MoJo Lab’s Lenovo Thinkpads, iPads, smartphones, WiFi-enabled television – as well as the HD video camera and Xbox 360 – will provide media lab participants multiple ways to engage and interact.
“The MoJo Lab will compliment the Bay Area News Group’s efforts to connect and engage the many diverse communities that we serve. With our robust media labs located at The San Jose Mercury News and The Oakland Tribune, there remains a need to get further out into the community. The MoJo Lab will go where people live and work. In doing so, Bay Area News Group will be closer and more engaged with the communities we endeavor to serve,” said Martin G. Reynolds, BANG Senior Editor for Community Engagement and Digital First Media Western Region Engagement Editor.
BANG’s Mojo Lab will be used as a mobile classroom space to provide training on digital media, social media and more. It will also be used as a mobile newsroom by BANG’s newsgathering teams.
The MoJo Lab debuted at the Bay Area’s Hometown Heroes awards banquet which celebrates those in the Bay Area who make a difference in their communities. The annual event – co-sponsored by BANG and Comcast – aims to encourage volunteerism, raise visibility of nonprofits and key causes in the area and create a spirit of giving.
“Launching the MoJo Lab at the Hometown Heroes event helps showcase that Digital First Media’s engagement initiatives – specifically the mobile media labs – are not strictly about news and information but about community. Our media labs are designed to create connections with our audience and that can be through training programs, through community service and through ways we have yet to discover,” said Steve Buttry, Digital First Media’s Digital Transformation Editor. “Each time we launch another media lab we learn a great deal from the communities we serve and the MoJo Lab is the next step in driving this forward.”
Digital First Media has launched more than 20 community media labs as well as two mobile media labs in St. Paul at The Pioneer Press and TwinCities.com and in York, Pa. at the York Daily Record.
About Digital First Media
Digital First Media is headquartered in New York City, and jointly manages MediaNews Group and Journal Register Company. Digital First Media reaches 61.5 million Americans each month through more than 800 multi-platform products across 18 states.
For more information contact:
Vice President Media Relations & Employee Communications Digital First Media