Digital First Media Launches AdTaxi Private Exchange Advertising Network
New York, NY (July 23, 2012) – Digital First Media, which operates MediaNews Group and Journal Register Company, today announced the creation of the AdTaxi Private Exchange, a multi-platform advertising exchange that provides high-value advertising opportunities for premium advertisers and publishing partners.
The AdTaxi Private Exchange, leveraging technology in partnership with Admeld, is a unique digital marketplace harnessing Digital First Media’s more than 800 multi-platform products and nearly 2 billion digital monthly display advertising impressions to create a direct buying process that saves clients money by eliminating intermediaries by providing a direct buying process and bringing advertisers closer to an extensive network of premium inventory. The AdTaxi Private Exchange also offers advertisers access to select digital display inventory, site-level transparency, real-time bidding, as well as deep and robust customer data and specialized ad targeting.
“The AdTaxi Private Exchange is a strategic advertising solution that complements the success of the AdTaxi Networks. Advertisers continue to look for new ways to reach high-value audiences like ours and our print products, the AdTaxi Networks and the AdTaxi Private Exchange provide effective and cost efficient advertising delivery platforms and deep ad inventory,” said Kirk MacDonald, Executive Vice President for Sales for Digital First Media. “The AdTaxi Private Exchange provides an opportunity for advertisers to use exchange inventory to complement premium inventory offered by Ad Taxi on our newspaper sites and other digital platforms such as mobile.”
The AdTaxi Private Exchange saves advertising clients money by eliminating intermediaries and it provides a direct buying process which brings advertisers closer to an extensive network of premium inventory. The AdTaxi Private Exchange offers advertisers access to select digital display inventory as well as dynamic customer data and specialized ad targeting that allows advertisers to target audiences both geographically and behaviorally.
“Our audience is deeply engaged with our brands because of the local reach we provide. The AdTaxi Private Exchange provides an opportunity for private and national advertisers to leverage that relationship and, in scale, drive their brand messages home on a local level,” said Ray Chelstowksi, Senior Vice President of National Sales for Digital First Media.
Digital First Media’s network – including The Denver Post, The San Jose Mercury News, the St. Paul Pioneer Press and the New Haven Register – has the unique ability to deliver national campaigns on a local level to each market served. Digital First Media is now ranked 8th in total digital audience by comScore’s General News Category following only broadcast networks ABC, CNN, NBC, CBS and FOX, as well as national news portals USAToday and the Huffington Post.
About Digital First Media
Digital First Media (www.DigitalFirstMedia.com) is headquartered in New York City, and jointly manages MediaNews Group and Journal Register Company. Digital First Media reaches 57 million Americans each month through more than 800 multi-platform products across 18 states.
About MediaNews Group, Inc.
MediaNews Group, Inc. (www.medianewsgroup.com) is the nation’s second largest newspaper company as measured by circulation, with headquarters in Denver, Colorado. MediaNews Group and its affiliated companies publish 57 daily newspapers and more than 100 non-daily publications in 11 states.
About Journal Register Company
Journal Register Company is a leader in local news and information in 10 states. The Company’s more than 350 multi-platform products reach an audience of 21 million people each month. For more information visit the company website at www.JournalRegister.com.
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Digital First Media