Digital First Media Names Jeannie Parent Senior Vice President of Sales
New York, NY (November 19, 2012) – Digital First Media, which operates MediaNews Group, Journal Register Company and Digital First Ventures, today named Jeannie Parent Senior Vice President of Sales.
Jeannie Parent
Mrs. Parent, working with Digital First Media’s Publishers and Regional Vice Presidents for Sales, will oversee local advertising and sales initiatives on all platforms.
“Jeannie’s experience across all advertising disciplines and her fluency in both print and digital will bring greater depth to Digital First Media. The depth she brings to our sales management team will allow us to accelerate top line revenue growth in 2013 as we work to execute our business plan and closely measure growth in key revenue categories,” said Kirk MacDonald, Executive Vice President of Sales for Digital First Media.
Mrs. Parent will report to Mr. MacDonald, who will continue to lead all Digital First Media sales operations, including the company’s national sales division and the growing AdTaxi platform.
“Digital First Media’s unique market position – that of a national sales organization with strong, local market connections and a highly engaged audience – makes this exciting,” said Mrs. Parent. “The Company’s ongoing development of new products delivers greater opportunity for growth and I look forward to working closely with local sales teams to ensure we seize those opportunities.”
Mrs. Parent, who was most recently Vice President of National Sales for Gannett Corporation, brings more than 25 years of international experience in multi-media advertising sales as she has held both local and national positions in the United States and Canada. She began her career in Windsor, Ontario as National Advertising Manager for CanWest Media. She has also held several positions including Senior Sales Director of Major Retail Advertising for the Detroit Media Partnership and Advertising Director for the Observer and Eccentric Newspaper group in the Detroit market.
During her time with Gannett Mrs. Parent was integral in the implementation of that company’s Sunday Select program.
Mrs. Parent has four daughters and resides in Chicago, Illinois with her husband Ron.
About Digital First Media
Digital First Media (www.DigitalFirstMedia.com) is headquartered in New York City, and jointly manages MediaNews Group and Journal Register Company. Digital First Media reaches 61.5 million Americans each month through more than 800 multi-platform products across 18 states.
About MediaNews Group, Inc.
MediaNews Group, Inc. (www.medianewsgroup.com) is the nation’s second largest newspaper company as measured by circulation, with headquarters in Denver, Colorado. MediaNews Group and its affiliated companies publish 57 daily newspapers and more than 100 non-daily publications in 11 states.
About Journal Register Company
Journal Register Company is a leader in local news and information in 10 states. The Company’s more than 350 multi-platform products reach an audience of 21 million people each month. For more information visit the company website at www.JournalRegister.com.
About Digital First Ventures
Digital First Ventures (DFV) is focused on helping media entrepreneurs incubate, accelerate and validate their start-up companies in the news, content, sales and audience development space. As a division of Digital First Media – which operates more than 800 media products serving 61.5 million customers each month and annual revenues of more than $1.4 billion – DFV is ideally suited to accelerate value creation for media start-ups.
For more information contact:
Jonathan Cooper
Vice President Media Relations & Employee Communications
Digital First Media
jcooper@digitalfirstmedia.com
(215) 867-2022
