Journal Register Company Launches FYIDriving.com
New Automotive Brand to Drive Company’s Online and Print Products
Thursday, 23 September 2011
Yardley, PA – The Journal Register Company announced today the launch of FYIDriving.com, a new consumer-focused automotive news and information portal serving the Company’s audience of 21 million Americans.
“From the adrenaline-pumping video test drive of the 2011 Ferrari 458 Italia to the every-day tips on oil changes and car care, FYIDriving.com is the one stop every driver must make. And for those searching for a new or used car, this is where they should start,” says Arturo Duran, Journal Register Company’s Executive Vice President of Digital.
FYIDriving.com – which features more than 1.5 million local car listings – allows users to build their new car online, compare local dealer prices and also do side-by-side comparisons of used cars.
“Our extensive vehicle listings and our spectacular multi-media automotive content will deliver the information and news our audience wants and the results our advertising customers expect,” says Mr. Duran.
FYIDriving.com features video reviews and test drives by Editor Camilo Alfaro – as well as auto show coverage, consumer news and new car galleries.
“At FYIDriving.com we drive them all. If you’re looking for a fuel-efficient ride or an SUV or something fast and sporty, we’ve been behind the wheel and will tell you all about,” says Mr. Alfaro. “Whether you like to search for your next car online or in print, we’ll get you there.”
Users can also keep up to date via www.facebook.com/fyidriving or via Twitter at @fyidriving.
The FYIDriving.com network will be supported by Journal Register Company’s extensive local automotive advertising network – including more than 600 local sales executives working across the Company’s geographic footprint – and be featured across the Company’s print publications, including all daily and weekly newspapers.
About Journal Register Company:
Journal Register Company is a leader in local news and information in 10 states. The Company’s more than 350 multi-platform products reach an audience of 21 million people each month. For more information visit the company website at www.JournalRegister.com.
For more information contact:
Jonathan Cooper
Vice President, Content
215-867-2022
