Digital First Media Names Wayne Snow Vice President of Sales
Mr. Snow, who most recently served as General Manager of Cleveland.com, will report directly to Jeff Bairstow, President of Digital First Media.
“Wayne is a proven, results-focused sales leader. He understands digital sales and he understands where our Company is going. He will help get us there,” said Mr. Bairstow. “Throughout his career Wayne has been recognized among the top in the industry and we are confident he will bring that same energy and leadership to Digital First Media.”
Mr. Snow will work closely with Kirk MacDonald, Digital First Media’s Executive Vice President Sales, and Mr. Bairstow to assist cluster-level leadership in driving advertising sales across Journal Register Company’s footprint, including the Company’s 350 multi-platform products.
“Digital First Media is focused on providing digital solutions for its customers and the Company has the right mix of audience growth and new product development that will allow us to exceed customer expectations,” said Mr. Snow. “I am excited to be joining this team and I know we will quickly show strong results both for our customers and for our Company.”
A Florida State University graduate, Mr. Snow began his sales career in 1985 as a Retail Territory Account Executive for The Miami Herald. He also worked as a Senior Account Executive for the Florida Times-Union before being promoted to Advertising Director of the St. Augustine Record where he was profiled in Presstime’s inaugural “20 Under 40” feature in December 1993.
Mr. Snow also worked at the St. Petersburg Times as Classified Outside-Sales Manager, and was promoted to Co-Classified Advertising Manager before joining The Courier-Journal Louisville, Ky. as Classified Advertising Director.
In May of 2000, he returned to The Miami Herald as Classified Director, and in February 2005, Mr. Snow earned a promotion to Vice President Advertising at the Lexington, Ky. Herald-Leader. He joined Advance Digital in 2010 as General Manager where he led Cleveland.com.
Mr. Snow is a three-year military veteran, having served in the U.S. Army between high school and college. His wife of 26 years is Judith (Judy), and they have three daughters, 25-year-old Shannon, 16-year-old Sierra, and 7-year-old Sarai.
About Digital First Media
Digital First Media (www.DigitalFirstMedia.com) is headquartered in New York City and jointly manages MediaNews Group and Journal Register Company. Digital First Media reaches 61.5 million Americans each month through more than 800 multi-platform products across 18 states.
About MediaNews Group, Inc.
MediaNews Group, Inc. (www.medianewsgroup.com) is the nation’s second largest newspaper company as measured by circulation, with headquarters in Denver, Colorado. MediaNews Group and its affiliated companies publish 57 daily newspapers and more than 100 non-daily publications in 11 states.
About Journal Register Company
Journal Register Company is a leader in local news and information in 10 states. The Company’s more than 350 multi-platform products reach an audience of 21 million people each month. For more information visit the Company website at www.JournalRegister.com.
About Digital First Ventures
Digital First Ventures (DFV) is focused on helping media entrepreneurs incubate, accelerate and validate their start-up companies in the news, content, sales and audience development space. As a division of Digital First Media – which operates more than 800 media products serving 61.5 million customers each month and annual revenues of more than $1.4 billion – DFV is ideally suited to accelerate value creation for media start-ups.
For more information contact:
Vice President Media Relations & Employee Communications
Digital First Media